The former Openbet and Ladbrokes executives Mick d’Ancona and Ed Andrews have formed Locus Gaming with the aim to develop and launch a brand new consumer gaming product in full compliance with the British gambling laws.
The pair is reported to be in the final preparation stages having already secured an Isle of Man license for their product. The launch is scheduled for January 2013. So far, few details are known about the upcoming product, but it is said to target the British mobile gambling sector.
Ed Andrews has recently confirmed the stipulations, telling British gambling news: “Even the most cursory glance at figures from the UK’s listed bookmakers shows that the mobile and tablet gaming market has exploded over the last few months to such an extent that the traditional website is increasingly being by-passed in favor of this channel; this is the market where Locus Gaming will focus its products.”
Mick d’Ancona is mainly responsible for the technical part of the enterprise. He has recently commented: “The phone call has become almost a secondary use for mobile devices now, with leisure usage going through the roof… be that listening to music, watching films or, inevitably, gambling.”
d’Ancona went on to say: “Often this can be a more rewarding experience on touchscreen devices than on a desktop. Sitting on a train or in the back of a taxi is boring and we feel strongly that those with disposable income will enjoy our product for a bit of buzz.”
The renowned industry consultants, H2 Gaming Capital, have recently estimated the total gross win from mobile gaming sector at around GBP 2.29 billion back in 2011. The sector is expected to reach GBP 3.9 billion figure by 2015.
As for the United Kingdom mobile gambling market (without sports betting and lotteries) – it is expected to increase from GBP 202 million in 2010 to GBP 488 million in 2015.