Guernsey based subsidiary of Genting International, Genting Alderney, has teamed up with sportsbetting platform provider FSB Technology to launch new mobile and online sportsbook.
Mobile betting is heating up in the UK, especially where sportsbooks are concerned, and it looks like Genting Alderney is getting in on the party.
GentingBet underwent its soft launch back in October 2013, offering both a desktop and a mobile version of the new sportsbook.
Using FSB’s sportsbetting solution, GentingBet is now fully integrated into Genting Alderney’s online and mobile platform.
Genting Alderney teams up with FSB Technology to launch new sportsbook
The new launch also means that Gentingbet will become the very first operator that will go live with the managed service from FSB, which will include FSB’s sportsbetting platform, CRM tools for bonusing and player segmentation and real-time algorithmic pricing.
FSB’s platform and service will help Genting to offer its sportsbook products to its customers without having to start over from the beginning.
The entire project will be run through FSB’s license with the UK Gambling Commission and under UK gambling laws.
The new sportsbook will be marketed to the British market, offering a range of in-play and pre-match bets across a whole spectrum of sports.
“With the launch of Gentingbet, our customers have the ability to keep all their casino, poker and online betting activity – both online and offline – under the Genting brand, further enhancing our brand presence in the UK,” said Peter Nolan, managing director of Genting Alderney.