NYX Gaming Group to Power American GeoComply Geolocation Tools

Geolocation tools are advancing rapidly on the online gambling arena and are becoming a necessity in more and more regulated markets. In order to strengthen its positions, GeoComply turned to highly trusted online gaming software producer NYX Gaming Group to help develop its tools further.

Both companies operate under American gambling laws, but have a widespread presence on the international arena as well. GeoComply is based in Nevada and is one of the largest suppliers of geolocation tools to regulated markets worldwide.

NYX Gaming Group has such renowned operators as Svenska Spel and Francaise de Jeux among its customers, but it also provides solutions to online casinos in United States ahead of the much awaited liberalization of the online gambling market in the USA.

NYX Gaming Group CEO, Matt Davey, told United States gambling news: "Technology and the gaming market never stop evolving. With the growth in popularity of mobile devices such as iPads, iPhones and Android enabled smartphones and tablets, conventional IP, GSM or sms-based geolocation can often be unreliable.”

He went on to add: “With GeoComply we can confirm a player's physical location, regardless of the device they are using, and to within a few meters of accuracy, ensuring compliance and greater protection for our customers.”

CEO of GeoComply, Anna Sainsbury, also shared her view on the new partnership: "NYX is making great progress penetrating markets all over the world and we are looking forward to being a part of that global expansion.”