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Online Payments Provider Optimal Payments Strikes Deal with Borgata

US gambling laws - GamingZion

Optimal Payments announces partnership agreement with New Jersey based hotel casino Borgata, in efforts to deliver Neteller service to customers.

Online gaming customers will be able to lavish in the Neteller service through websites of: Borgata Casino, Borgata Poker and nj.partypoker.
Neteller and Net+ will enable mobile casino players with access to their accounts.

Optimal Payments claim the two services can be used worldwide, either online or at point-of-sale.
Hugh Turner, Borgata Hotel Casino & Spa vice-president of finance, asserted his confidence in the mutual partnership project.
“With Optimal Payments’ Neteller service, we can increase conversions while delivering an enhanced customer experience, securely and confidently.

While Neil Erlick, executive vice-president business development at Optimal Payments, expressed his views on the new payment service and the impact that it will have in the market.

“Our innovative new payment service provides these market leading brands with our new advanced secure payment option that will support their growth in New Jersey.”

Neteller’s second launch set to be more successful

Optimal Payments initially launched the Neteller service several weeks prior to striking the deal with Borgata. However, due to certain regulations in US gambling laws, the firm was forced to withdraw its service from the market.

Hopefully, this time around the online payment provider will experience more success. To help them with this effort, they have hired Thomas Auriemma, former New Jersey Division of Gaming Neforcement director.
His vast experience in the field is destined to provide them with the necessary council and strategic solutions on current and tentative legislation for payment providers.

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