This year’s G2E gambling expo in Las Vegas will have a special focus on online gambling. All major industry players are preparing for the upcoming liberalization of US online gambling market. Currently land-based operators are preparing to reveal their online products ahead of liberalization of online casinos in United States.
Shufflemaster is no exception, as the company has recently introduced its online division. The company hopes to be on the front row for that magic day, when American gambling laws change for the better and US players can finally enjoy legal online gaming in the country.
Shufflemaster’s online gambling software will create major opportunities for American operators to jump onto legal online poker scene, once online poker sites in United States become a reality. The company will be ready once the lawmakers make up their minds whether liberalization will have a state or a federal approach.
During the G2E expo Shufflemaster Interactive is expected to reveal several online-destined products. These are rumored to include their proprietary player vs dealer style gaming offerings such as Ultimate Texas Hold’em, Three Card Poker and Let It Ride. Previously these games were intended only for operators licensed in jurisdictions outside the United States.
The company is also contemplating possibilities to venture into free-to-play versions of the games, with orientation towards US social networking websites. Once the market is legalized and regulations are set, the players will be able to download and use the games on a long list of mobile devices including smartphones and tablets.
United States gambling news reports that Shufflemaster’s intentions to target social networking could be a great help to building brand awareness and brand identity ahead of liberalization of American online gaming market.