Six Weeks to SNGS 2026: Comm100 on How AI Is Reshaping Player Engagement

With six weeks to go until the Scandinavian & Nordic Gaming Show (SNGS) 2026, the region’s regulatory landscape is shifting on several fronts at once.

Finland is laying the groundwork for a new competitive licensing framework, Sweden is tightening its regulatory grip, and Norway is stepping up enforcement. The 8th edition of SNGS will bring together regulators, operators, providers and investors on 22–23 October at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark, to unpack what these changes mean for the industry.

Meet This Year’s Exhibitor: Comm100

SNGS 2026 welcomes Comm100 as an exhibitor at this year’s event.

Comm100 gives businesses the tools to sharpen both their self-serve and human-assisted customer service through AI-driven speed and efficiency. Its platform lets companies engage customers on the channel and at the moment that suits them, using AI agents and other enhancements to speed up resolution and free up teams to focus on what matters.

From context-aware automated support to real-time human hand-off, onboarding and evaluation, every part of Comm100’s offering works toward one aim: closing the gap between a player’s question and its answer.

Learn more about Comm100: https://www.comm100.com/

Comm100 Shares Its View From the Front Line

The Comm100 team shared how its platform supports gaming operators across their various customer service channels and player touchpoints.

Comm100 is described as an AI-powered player engagement platform that brings together live chat, email, messaging apps and ticketing in one place. AI agents field routine player questions as the first point of contact, while more complex cases and high-value players are passed to live agents along with full player context and gaming-specific response suggestions. More than 1,200 international operators, platform providers and BPOs currently use the platform.

Across the customer support lifecycle, the team pointed to a broader suite of AI tools built to support CS teams end to end:

• AI Agent: an autonomous AI chatbot capable of handling up to 80% of incoming queries
• AI Copilot: surfaces suggestions, responses and helpful actions for human agents
• AI Knowledge: automates knowledge base upkeep, including drafting new articles
• AI QA: auto-scores conversations and turns findings into coaching moments
• AI Training: converts that material into simulation-based scenarios and quizzes
• AI Insights: reads resolution, sentiment and churn signals across the whole operation
• Responsible gambling tools: flag markers of harm through live monitoring and detailed reporting

Asked about the biggest customer experience challenges facing gaming operators across the Scandinavian and Nordic markets today, the team pointed to regulatory divergence as the most immediate pressure. Finland is transitioning from a state monopoly to a competitive licensing model, Sweden is tightening consumer protection within an already-licensed market, and Norway continues to add harm-prevention measures while doubling down on responsible gambling. The result, they noted, is that operators active across the region are managing players under three distinct sets of obligations simultaneously.

On where automation delivers the most value versus where human involvement remains essential, the team said the biggest gains lie in high-volume, repeatable questions, such as account balances, game rules, promotion eligibility, withdrawal timelines and bonus activation. Automating these through no-code workflows, they explained, frees agents to concentrate on VIP retention and cases that call for judgement. Human input remains essential, however, wherever the outcome touches a player’s money, account status or wellbeing.

Looking ahead, Comm100 flagged two trends it expects to shape the Nordic gaming industry most. The first is a shift in responsible gambling technology from retrospective analysis to real-time action, with support conversations standing out as a rich, largely untapped source of risk signals operators already have access to; integrating support systems with responsible gambling solutions is likely to be the main hurdle. The second is the rise of AI-assisted quality assurance, allowing every conversation to be reviewed against an operator’s own guidelines.

Nominations Open for the SNGS Eventus Awards

Nominations are now open for the SNGS Eventus Awards 2026, taking place during SNGS 2026 on the evening of 22 October 2026.

The awards recognise the individuals and organisations driving the region’s gaming industry forward through leadership, innovation and outstanding achievement.

Entries close on 9 October 2026, with the shortlist announced on 14 October 2026.

Nominate a leader: https://www.eventus-international.com/sngs-award-nominations

Ways to Get Involved in SNGS 2026

Delegate, sponsorship and exhibition opportunities remain available at the 8th annual SNGS 2026, giving organisations the chance to raise their profile, connect with the region’s gaming community and build relationships with key industry stakeholders.

Register here: https://www.eventus-international.com/sngs

For sponsorship or exhibition enquiries, contact:

Lou-Mari Burnett, Chief Operating Officer, Eventus International
[email protected]
+27 82 907 5850