Social Gaming Plumbee Hits Jackpot With Online Slots

Over three million people downloaded Plumbee's Mirrorball online slots.

British gambling news - GamingZion

While US social gaming giant Zynga keeps cutting costs and laying off staff, London-based social casino games start-up Plumbee is eagerly looking for new employees.

Plumbee started business just fifteen months ago with just three original founders on board. The UK social gaming firm now employs 35 workers and is looking for more staff, a press statement to the British gambling news informed on Tuesday.

The company was founded by ex-Playfish employees Raf Keustermans, Gerald Tan and Jodi Moran. London Tech City based Plumbee also reported eight-digit annualized revenues, just six short months after the launch of its first game.

Plumbee co-founder and CEO, Raf Keustermans commented: “The growth we have seen over the last six months has been huge. The social gaming market has seen some tough times recently, but our vertical, social casino games, is experiencing ever-more development across the different social and mobile platforms. We’ll be building on that in the coming months.”

Plumbee aims to build a global business. Currently, North Americans and Australians are the most active Plumbee users, but the European market is also successful.

The company’s first game, Mirrorball Slots, boasts over three million downloads. The online slot game is also responsible for a vast part of Plumbee’s revenue.

Mirrorball is popular among the female demographic, outnumbering males with 67 percent to 33 percent. The average woman player is 52 years old, with five percent of them being over 65. Male users on average are 30 years old.

The company’s chief technical officer, Jodi Moran commented on the business success of his company: “London has proven to be a fantastic place to build Plumbee and we’ve been able to construct an incredible team here in the last year, including many highly skilled engineers.”

Moran added: “The strength of our team is central to the success and significant growth we’ve seen since launch. We’ve recently moved into our new much bigger office to help us scale in the next few months as we’re going to be hiring a lot more people.”

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