PERFORM has entered a deal with the Women’s Tennis Association. This 10-year extension will
increase overall marketing production by 40 percent.
Sports data provider PERFORM and the Women’s Tennis Association (WTA) have entered what is
considered the largest live media rights and production venture in WTA history.
The 10-year extension, worth US$ 525 million, will be a joint effort to increase overall marketing
production by 40 percent. This includes news content, magazine and additional content on mobile and
digital platforms. A stronger support of social media strategy will definitely affect online gambling in Greece.
“This is a game-changing and historic moment for our fans and for women’s sport. Our new broadcast
strategy to produce all 2000 main draw singles matches in partnership with PERFORM will deliver
exponential global exposure for our players, tournaments and partners”, says Stacey Allaster, WTA
Chairman and chief executive officer.
PERFORM Shows anticipation over new deal
Simon Denyer, joint chief executive officer for PERFORM said “We are strong believers in the
exceptional sport entertainment value of the WTA and are committed to driving the value for all WTA
members and partners.”
The deal, which “also delivers maximum exposure to the WTA’s global fans on multiple platforms”, will
allow easier compliance with UK gambling laws.”
In related gambling news, PERFORM delisted from the London Stock Exchange yesterday as a result of
data provider’s takeover by Access Industries’.