Online gaming operators Unibet have signed a deal to become sponsors of the 2014 Stockholm marathon in Sweden.
The company operates online and provides an array of gambling services and also offer mobile casino service options for users.
Unibet will become of the race’s main sponsors and will benefit from various branding opportunities around the course, which will boost their public image and brand awareness.
The marathon is held annually and dates back to 1979.
Betting Opportunities on the Day
The operator will also conduct a number of activities on race day and will offer various betting opportunities for the event, using stalls and utilizing their currently offered online sportsbooks in Sweden.
Jonas Nilsson, a spokesman for Unibet Sweden, said: “The Stockholm Marathon is a strong brand and represents the values that we fully stand behind.’’
He added: “We would like to give something back to the sport and see this as a step towards a broader and more involved role in the sport.”
The collaboration will no doubt prove beneficial for both parties, as the event is expected to be of a significant scale with an estimated 20,000 race participants competing on the day.