We R Interactive and Inspired Disclose Acquisition Deal

UK gambling Inspired We R Interactive

The acquisition between We R Interactive will strengthen Inspired’s leadership in virtual sports on mobile devices.

Just last year, Inspired Gaming, expanded its virtual games services into the Philippines after it entered into a partnership with the DFNN Group of Companies. Now, Inspired Gaming has recently made a new acquisition of the major assets and employees belonging to We R Interactive, the UK-based social games content developer.

Although the financial details of the agreement was not made public, as is legal under UK gambling laws, it had been negotiated Inspired would acquire the ‘I AM PLAYR’ and ‘We R Football’ titles, and that all staff would remain, under the management of the server-based gaming specialist.

Founder and chief executive officer of Inspired Gaming, Luke Alvarez, said that mobile betting played a prominent role in Inspired Gaming’s strategy, adding that “The We R Interactive team is passionate, smart and forward-thinking – they are a great fit with Inspired and our culture”.

Average engagement each day is 44 minutes of gameplay.

He accentuated the fact that the gambling lifestyle of its customers had evolved and the “rise of social games on mobile devices has some interesting lessons for the real-money gambling world in terms of player engagement and entertainment”. We R Interactive was set up by CEO and former Psygnosis studio manager, David Rose, in 2011.

I AM PLAYR has reportedly been played by as many 20 million people worldwide. The game transforms ordinary players into professional footballers, albeit, virtual, with 44 minutes of gameplay being the average time spent online by each player. We R Football is a new product developed to enhance the football experience and specifically designed for football sports fans with mobile devices.

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