William Hill, a renowned and highly trusted online sportsbook operating in full compliance with British gambling laws, managed to grab the last of 3 sponsorships available for The FA Cup and England National Team.
The sponsorship deal will last until the end of the FIFA World Cup 2014 and will see William Hill receiving extensive sponsorship rights. William Hill will be able to use hospitality, advertising and extremely valuable England and the FA Cup imagery and media content in its extensive marketing efforts.
Peter Daire, the head of sponsorship at The FA Cup, told United Kingdom gambling news: “We are delighted to have William Hill on board. They have a strong track record in sports sponsorship and a considerable online and high-street presence that will enable us to strengthen our communication platforms for England and The FA Cup. In return, William Hill will benefit from an association with two of the highest-profile football sponsorship properties in the world.”
Ralph Topping, the CEO of William Hill, one of the best online sportsbooks in United Kingdom, commented on the deal: “We have been looking for sponsorship opportunities from which we can reward and engage with our customers for the events they most enjoy. This deal with The FA will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels.”
He went on to add: “Our “Official Betting Partner” status of The FA Cup complements our existing partnership with the Scottish Football Association and our sponsorship of the Scottish Cup with which we are already extremely delighted and it becomes a welcome addition to our quality range of sponsorships within darts, snooker and racing.”