Following the recent regulatory approval of completing the acquisition of Rational Group, Amaya Gaming is set for successful times ahead.
Rational Group is the parent company of hugely successful poker sites PokerStars and Full Tilt Poker, which is one of the primary reasons why Amaya decided to pursue the deal initially. The value of the acquisition deal is estimated to be in the region of a staggering $4.9 billion, but Amaya believes that this is more than a worthy investment.
Amaya, the Canadian supplier of gaming products and services, has ambitious plans to make Rational and its subsidiaries even bigger than they are now. The company has already established all the major objectives that they want to complete in the times to come. Considering the size of the investment, the firm is looking to build a great future for itself.
Amaya had numerous hurdles to cross
The deal saw the founding members, Isai Scheinberg and his son Mark, leave the company after years in control. The pair have been under intense scrutiny by the US government for their involvement in the provision of online poker sites in the US. Isai Scheinberg has even fled North America by moving to the Isle of Man in search of a safe haven.
The founders were one of the reasons why PokerStars wasn’t a effective in the US, however now with them out of the picture, Amaya can concentrate their efforts on success in America. The country has over 310 million residents, making it one of the most desirable markets for online gaming companies to tap into.
One of the other problems for the Canadian based firm is that they had to secure the necessary finance to complete the deal. Raising billions of dollars was difficult, but they managed to pull it off. They also needed to receive approval of the licensing jurisdiction to see the deal go through.
The takeover transformed Amaya from an initially obscure company with a modest past into the biggest online gaming powerhouse with vast future potential. The growth that they are set to experience is beyond measure.
Despite starting out as a small key supplier of gaming products and services, with time Amaya has gradually taken over some of the biggest names in the industry. Chartwell Technology, Cryptologic, Cadillac Jack and Ongame have been bought by Amaya Gaming to operate under their illustrious online umbrella, as reported by gambling news.
Ambitious plans ahead
When Amaya officially completed the deal, the company presented a detailed list of their objectives to their investors. The firm wants to maintain the dominance that they currently enjoy in the online and live tournament global poker market.
However, taking into account the amount of money invested to make the deal possible, complacency is not an option. Amaya wants to expand their reach and influence in the highly lucrative $3.5 billion yearly global online casino market. The way to achieve that is to provide new technological developments and innovative gaming titles that will have great appeal.
Next year the company intends to expand operations to the online sportsbook market, which is valued at $16 billion annually. Analysts predict that this figure will only continue to increase, therefore it makes to invest in the mobile betting industry as soon as possible.
The main priority for the firm is to successfully enter the US online gaming and live tournament sphere, despite some casino individuals expressing disapproval against the internet gaming market. The US is the focal point, however Amaya also wants to establish a presence within the Asia-Pacific region, where many players like to gamble.
And lastly, Amaya believes that reaching potential customers on social networks is one of the most effective ways that PokerStarsPlay can achieve a great impact. Facebook is viewed as the best solution of making their presence known.