American Land-based Casinos Seek Online Gambling Partners

American land-based casinos seek to team up with European online gambling counterparts to enter United States market.

mobile casinos in United States - GamingZion

The recent Global iGaming Summit & Expo which took place in San Francisco has attracted many organizations interested in Internet betting. Over 700 people attended to see online gambling experts talk about the topic and what it means for their businesses once Internet-based gambling is legalized under American gambling laws.

When it happens, the current gambling license holders will be quickly enabled to open up online casinos in United States. The issue is that these happen to be land-based casinos which lack the expertise to run interactive gambling.

On the other hand, there are European operators which have the knowledge, experience, and technology, including that needed to run mobile casinos in United States, to offer to their potential American partners. Combining an American brand name and a well-run European casino looks like the way to approach this business. This is what is actually happening as talks about joint ventures are taking place.

Currently, the Native American tribes control slightly over 50% of land-based gambling revenues. The upcoming digitization of casinos certainly worries some of the tiny tribes which don’t possess enough of financial resources to compete against strong players. Some of these will enter the online market after teaming up with smaller online casinos, others may see their revenues decline.

When it comes to casino software, players such as Microgaming or Playtech offer whole packages of games, consisting of hundreds of them under one platform. Some games, such a online slots, are even part of network progressive jackpots. Other games come with many varieties such as dozens of versions of video poker.

Seems the software and expertise is there. Now is the time to start preparing.

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