Bet365, Unibet Fined for Illegal Betting Advertisements

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Posted: January 23, 2016

Updated: June 5, 2017

Bet365 and Unibet were both fined by a New South Wales court after targeting Australian players with illegal betting advertisements. 

Bet365 and Unibet  have both pleaded guilty to breach the advertisement related articles of Australian gambling laws. The companies advertised various deposit bonuses, loyalty rewards and refunds to New South Wales (NSW) residents. Bet365  was fined AUD 5,000 for two breaches while Unibet  AUD 7,500 for three breaches. The Office of Liquor, Gaming & Racing confirmed that they will continue the crackdowns on illegal sports betting advertisements in NSW.

Illegal betting advertisements offering inducement for NSW residents

According to the Facebook page of the Department of Justice NSW, Magistrate Susan McIntyre said that “the legislation was clear and Unibet’s breaches were flagrant and it was hard to believe a corporation of its size was unaware of requirements.” Sean Goodchild, the office’s Director of Compliance & Enforcement added that “operators should ensure that they do not publish gambling advertising that offers an inducement for NSW residents to participate in gambling activities.”

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