The market is reforming after International Game Technology (IGT) decided to put an end to its Entraction Poker Network and close operations in the European Union. Swedish gambling news report Cardbet, licensed by the Malta Lotteries and Gaming Authority, recently agreed to use Betting Promotion for their services.
The press release informs that Cardbet will be migrating its internet betting in Sweden and elsewhere utilizing Betting Promotion’s Bet Power product.
Richard Hogg, CMO of Betting Promotion, revealed that under the terms of the agreement his company will be responsible managing the odds on all markets and events along with full risk management allowing the operator to focus on their core business.
Erik Skarp, representing Cardbet, commented: “Betting Promotion came to us highly recommended and after evaluating other solutions we quickly understood that the BET POWER solution was ideal for our requirements and the only solution available to give us a different offering from potential competitors in our market.“
The industry professional added: “In a competitive market our customers understand the pricing we have on our sportsbook so it is important we are seen to be offering highly competitive odds which is different to others and this is something we feel Betting Promotion is able to offer.”
Betting Promotion, a company licensed by the Swedish gambling laws among others, makes markets, manages risk and provides liquidity for bookmakers and betting exchanges. Actively trading in sports since 2003, Betting Promotion has a proven track record providing a tailored service of bespoke prices at any specified margin.
Betting Promotion provides this service via their two products: Bet Push for a fixed monthly fee and Bet Power on a risk free profit share model. Trading up to €1 billion annually, Betting Promotion creates thousands of markets for sporting events both pre-live and live, including over 2,500 live soccer matches a month.