It is a great time to form partnerships in the gambling world! It has always had its benefits, but now, as sports betting is becoming more widespread than ever, it is even more beneficial for companies. That is why Betway is onto get some football partners – after many other fields of sports!
Betway was founded in 2006. Ever since then – so for the last, roughly 15 years – it has been evolving. And we mean evolving on a great scale. It is now present in several countries all around the world. Also, it is improving its user experience by providing the best odds, bonuses, and specials. It is on to get more potential customers as well. And what is the best way to do that? Well, one of them is definitely through partnerships! This is why Betway is getting some partners on the football field, like FC Schalke 04. But why is that beneficial for the operator? And what does the team win out of this? How do they see their cooperation? Here is everything you wish to know!
Partnerships for gambling and sports
Sports events throughout the year – be it football, F1, basketball, tennis, or anything else – are usually in the center of attention. And if a gambling operator wishes to be in that too, they just have to get in there through partnerships. If they sign a deal with a sports team or an event, their logos will appear in front of the eyes of several potential customers. But this is not the only perk of building a partnership. When an operator is cooperating with a recognized event, it adds up to their reliability. This practice also gives gambling some attention as it is: a fun and exciting activity. These are the reasons why Betway partnered up with football partners now – after Miami Open and teams from NHL and NBA.
And what do sports teams and events win from this? Well, they get whole loads of money. Money, they can spend on whatever they want. New gear, better training, traveling to matches, and so on. The list could go on!
Betway football partners
Betway just announced that it became partners with a German football club: the FC Schalke 04. By this, the operator becomes the club’s premium partner for the next three years. As such, the operator will be displayed all across the Veltins-Arena during this time. This step might not come as a surprise, since the operator is fond of teaming up with the biggest teams all around the world. We mentioned the Miami Open and the NHL and NBA above. But recently, they partnered up with tennis events, like Nordea Open and Hamburg open. Not to mention other football clubs! Betway is the partner of West Ham United, RCD Espanyol, and also Deportivo Alaves.
Opinions on the partnerships
Betway’s head of marketing for Germany, Maik Brodowski welcomed the partnership. He said: “It’s a great honor to be partnering with FC Schalke 04, one of the most recognized names in German football. (…) We look forward to supporting the club and their ambitions to work their way back to the Bundesliga. (…) In the following years, the premium partnership provides Betway with extensive advertising and marketing rights.” But the other side is also happy with the cooperation. FC Schalke’s Schalke’s board member for Marketing, Sales & Organisation, Alexander Jobst also commented. “Together with Betway we agreed on a long-term partnership, which guarantees us security through the new legal regulation of gaming in Germany.” Now, we just have to wait out their first matches “together” to go to online sports betting sites in Germany, and place some bets!