Coral Interactive scores a major coup by becoming the official betting partner of Premier League club Everton.
As football fans worldwide rejoice over the start of the Premier League season Coral Interactive, one of the most popular online sportsbooks in the UK, has announced a landmark agreement to be the official betting partner of Everton.
The agreement will cover Coral’s betting shop operations and well as online and mobile betting services. Already one of the UK’s biggest bookies along with William Hill, Bet365 and BetVictor, the agreement should help it expand its customer base.
Everton fans will now be much more likely to bet with Coral than with any other bookmaker.
A win-win-win situation
This move stands to be beneficial for the bookmaker, club and the community. Everton will promote Coral’s services while the bookmaker pledges to contribute a portion of the proceeds from wagers on Everton matches back to the club’s community initiative.
Everton’s communications director Richard Kenyon touted the positive impact of the agreement on the community: “We also welcome the support they have shown for our charity Everton in the Community and their generous donation will go to further the important work being undertaken across Merseyside.”
While betting shops and online bookies like Coral are a common target of politicians in the UK, in reality they pay billions of pounds in taxes and are major contributors to public service initiatives.