Crystal Palace Football Club Strikes New Sponsorship Agreement with Neteller

South London football club Crystal Palace agrees to bear the Neteller name across their shirts, as part of a two-season sponsorship deal.

Online processing company Neteller will appear on Crystal Palace shirts starting from next season in the Barclay’s Premier League. The football club has penned a two-year deal with Neteller’s parent company Optimal Payments. The front of the shirts will bear the name Neteller.

The plan is to help raise global awareness about the processing services the company is known for. Gambling news estimates that around $15 billion is processed on a yearly basis by Optimal Payments. They carry out their business in over 200 countries with more than 100 types of payment options across a range of currencies.

Great partnership for both parties

• Neteller pens sponsorship deal with Crystal Palace for two seasons

• The deal will help raise global awareness for Neteller

• Crystal Palace previously had GAC Logistics as sponsor for eight seasons

President and chief exec of Optimal Payments, Joel Leonoff, is certain the partnership deal will be a fruitful one considering the amount of exposure they are about to achieve by sponsoring a team in the English top division.

“The Premier League attracts the highest global viewership in international sports, with an estimated global audience of 4.4 billion. This sponsorship signifies an opportunity to support one of the league's most exciting teams while promoting our innovative payment solutions worldwide.”

The Premier League is one of the most coveted football competitions in the whole world, therefore the business opportunities are immense. The league maintains a strong support in terms of global appeal from fans and sports enthusiasts. There are over 80 international live coverage broadcasters that represent over 212 nations.

That adds up to tremendous discussions about the Premiership across a wide array of channels every year from August until May. Numerous journalists write news about it, while the social media sphere is updated with the most recent news, and online sportsbooks in the UK help inform everyone about details pertaining to the popular league.

Executive Vice President of Neteller, Lorenzo Pellegrino, believes that the agreement allows them to successfully advertise their service to the global market. “This partnership gives Neteller the platform to promote our services on a whole new level; putting it alongside major global brands like Barclays; Nike; Emirates; Samsung & General Motors.”

Sponsorship deal assisted by sports marketing agency

The deal was brokered by sports marketing firm SportQuake that is tasked with assisting the sponsorship campaign and ensuring operations run smoothly. SportQuake is a renowned sports marketing agency that has overseen some of the biggest deals in football.

They are known for providing their expertise through sports to consumer brands and rights owner in raising awareness about a particular product or service. SportQuake has negotiated more than 100 football deals in 2014 alone, including many big name sponsorships with all 20 clubs from the Premier League.

Crystal Palace Chairman Steve Parish, expressed his enthusiasm about the deal that will see the processing company extend its reach to more markets. “We are thrilled to have NETELLER on board and really excited at the prospect of working with them on the growth of its online payments business.”

He also commented, “As soon as we met the team they felt like the right partner for us and it was important for the vision of our club to work with an exciting, multi-market consumer brand. Both Crystal Palace and Optimal Payments have experienced tremendous growth over the last few years and I feel confident we can help each other to continue that path.”

First Premier League sponsor from the payments industry

Looking at the current corporate agreements that other clubs have, Neteller will claim the title of being the first Premier League sponsor from the online payments industry. The partnership should see the company fulfill its commercial goals efficiently and cost effectively.

The aim is to achieve consumer and merchant objectives and facilitate brand awareness through multiple markets. Asia, Africa and the Americas are targeted as the prime markets Neteller wants to establish its presence in, where the company’s credibility and business solution will come to play a major role.

Before the sponsorship with Neteller was signed, Crystal Palace has previously featured the GAC (Gulf Agency Company) Logistics logo on the front of their shirts. The logistics firm enjoyed a successful partnership with the South London club for eight years, as they have initially agreed a deal back in 2006.

However, the time came for both parties to search for new partners. Neteller seems like the right choice for a club that managed to finish 11th in last season’s edition of the Premier League. Some mobile betting firms are predicting a higher finish in the upcoming season, an objective that manager Tony Pulis has set for his players.