Due to High Demand, Cheltenham Bookers Got Hit with Technical Issues During Gold Cup Race


Posted: March 24, 2016

Updated: March 24, 2016

Due to high demand, Cheltenham Bookies Got Hit with Technical Issues leaving punters waiting up to three seconds of site load

Cheltenham Festival 2016 didn’t only have a great turnout at the track but online as well. With the last day showpiece of the Gold Cup race, bookmakers William Hill, Bet365 and Betfair all felt an incredible lag on their sites after people were horsebetting in the UK with such high numbers and causing some clients to move on to competitors.

Betting online Is a Fickle Business For Casinos and Horseracing Tracks if Not Properly Prepared for Anticipated Volume

Online horse racing betting is popular, and with the cost or availability of the Cheltenham Festival’s Final Gold Cup, the tickets are usually sold out before the festival begins. Bettors take to their hand-held devices and place bets online. Because of this alone, the three leading bookies experienced increased demand and volume within moments, ultimately slowing their sites and sending their bettors in troves to their competitors.

Not Everyone Got Hit Though. Some Foresaw The Risk and Prepared Themselves

Not everybody got hit with the hard rush of horserace betting online. Paddy Power amazingly prepared themselves and ran 10 times faster than its rivals, as well as Coral, another online betting website.

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