Poker machines or Pokies remain the favorite form of gambling under current Australian gambling laws. And overall gambling Down Under is expected to grow be 3.3 percent this year according to the report by IBIS World.
Australia gambling news learned that report reveals betting industry is expected to earn around AUD 22.5 billion, with the average spending per person set at AUD 1,265.
Australian poker rooms remain the premier money makers and are expected to cover over sixty percent of the country’s market.
The online gambling sector received a major boost to its operations allowing members to bet on sports in Australia online and at live poker tournament as well. Casino games can now be enjoyed from the comfort of anyone’s home and even on-the-go, thanks to mobile gambling facilities.
According the IBIS report, sports betting remains the fastest growing industry. Currently, bettors only constitute about 1.6 percent of the total gambling spending, the sector will soon make up the ground as it’s growing faster than slots, horse racing and lotteries.
The IBIS report also opined that additional marketing efforts during the NRL and AFL seasons coupled with increased online accessibility and live betting are the main reasons behind growth in the sports betting industry.
Sally Gainsbury, representing the Center for gambling, education and research at Southern Cross University, shared with the media that sports betting is now almost synonymous with sport. She went on to add that the technological advances including smartphones, allow people to bet anywhere and anytime.
She commented: “There’s been so much marketing it has allowed online gambling companies to really target sporting events and sporting fans. So now on TV when you see someone score a try in the corner of a field, there’s a Centrebet post that they are knocking over.”