One of the world leaders in SGB product supplying, Inspired Gaming Group, has just made a huge step forward by signing a deal with Paddy Power.
Inspired Gaming Group is the largest supplier of SBG (Server Based Gaming) systems in the world. The company operates in over 30 countries worldwide, and their products generate over $35 billion annually. Now, they are making a huge step forward by teaming up with one of the biggest online sportsbooks in the UK, Paddy Power.
Paddy Power, an Ireland-based sportsbook, was founded in 1988 and has grown to become one of the most trusted internet sportsbooks. Inspired Gaming Group signing a deal with Paddy Power means fans of online sports betting in Ireland and the UK will have access to hundreds of new virtual sports gambling options.
Under the three-year deal, Paddy Power will provide a number of their most popular games including ‘Rush Football 2,’ ‘Rush Cricket,’ and ‘Rush Golf.’ Paddy Power’s director of retail product and innovation, Michael Ahearne, commented on the new deal saying “This exclusive deal is fantastic news for Paddy Power customers, we now have the ability to display more virtual sports action from Inspired than ever before.”
Who will benefit from this deal with Paddy Power?
Paddy Power is available in a number of countries, but their primary market lies in Ireland and the UK. They offer betting lines for a wide range of different sports including football, cricket, golf, boxing and many others. Paddy Power also offers betting lines on novelty bets such as UK politics and current affairs.
It will be very interesting to see how Inspired Gaming Group’s new deal with Paddy Power will affect the highly popular sportsbook. Michael Ahearne believes the deal will be great for members, telling the media, “We’re confident that these new products will prove popular with our customers; from football, to golf, to greyhounds, there’s something for everyone.”
Do you think Inspired Gaming Group’s deal with Paddy Power is a good thing? Will you play the new games being offered? Check out GamingZion’s Paddy Power review to learn more about everything this online sportsbook offers, and our UK gambling news page to stay up to date on everything online gambling Ireland and UK related!