Ladbrokes enlists RAR to seek out new PR agency by the end of 2014
Bookmaker Ladbrokes is actively recruiting a public relations agency in a move to strengthen its position in the gaming industry. It has hired the Recommended Agency Registers (RAR) to help the company search for a new PR agency.
A stalwart in the online betting and gaming industry, Ladbrokes induces bettors to play online casino in the EU, by providing thousands of betting markets on a daily basis, through telephones and mobile casinos. They are hoping that the RAR can furnish a list of competent agencies that could boost their image and sales through effective public relations.
Maintaining and expanding the Ladbrokes hallmark
Ladbrokes was quick to note however, that not because it is seeking a new PR agency, it means that there are some issues with its present PR Agency. On the contrary, the company insists that the relationship with the existing PR agency “will be unaffected by the review’.
The bookmaker is expected to hire the public relations agency by the end of 2014. This will enable them, in their quest to continue to uphold the EU gambling laws, to remain the stalwart brand name in the UK, Ireland, Belgium and Spain. They are also keen on expanding their territory thus boosting profits in the New Year.