Mobile Sports Betting in United Kingdom Gains Popularity

Betfair is a London, Hammersmith-based, sportsbook offering a multitude of mobile betting opportunities which include football, basketball, cricket, golf, horse racing, motor sports, ice hockey, handball, volleyball, and many other options.

To bet on sports in UK all one needs to do is visit Betfair where a plethora of options are available to wager on both world as well as local events with accumulator options. In addition, advanced proprietary software at Betfair makes mobile sports betting and gambling a painless experience.

In fact, the company has been so successful that it decided to offer games for mobile casinos in United Kingdom. The recent announcement unveiled multiple games such as blackjack, video poker, roulette, and online slots with touch-screen features available in 15 languages. The company already offers online bingo as well.

The British outlet is seeking to expand its presence in the mobile gaming markets as marketing chief, Ben Carter, stated, ” We are constantly improving our award-winning mobile products and adding casino is the latest exciting development. Our customers can place bets on live sports in-play, cash out and now play a selection of our best casino games with more to come."

At present, Betfair’s mobile betting revenues add millions to the company coffers. In Q4, 2011, the company earned nearly 6 million GBP ($9 million) from mobile segment alone. In comparison to a year ago, bets placed via smartphones increased by nearly 130%.