Some 3.2 million citizens visited online gambling sites in the U.K. in 2009, an incredible 40% increase year-on-year, while 2.2 million visited Facebook and other social networking sites.
Two U.K.-based gambling companies of note mentioned in the Nielsen survey were Camelot and PartyGaming. As a U.K. lottery provider, Camelot saw an incredible 88% year-on-year increase in unique visitors, having served a whopping 9.4 million from July 2009 to July 2010. Such a jump made Camelot the U.K.’s single fastest-growing company online, according to Nielsen.
The 8th fastest-growing company online was PartyGaming, according to the survey, with a 1.9-million strong audience reported – and a crazy 186% increase in number of visits year-on-year. Party Poker, now a top British poker room, alone saw a 174% rise in customers as well.