Online Gambling And Dating Apps Are Closer Than You Think

By:

Posted: August 1, 2023

Updated: August 1, 2023

In many online casino games, the object is to keep players clicking to spin the slot machine reels or turn the next cards. There's a psychology at play here, with tiny rewards being given as an encouragement for continued participation. Well, it's the same story with online dating apps. To keep customers immersed on the platform and make them believe that a wonder prize is just another click or swipe away.

In many online casino games, the object is to keep players clicking to spin the slot machine reels or turn the next cards. There’s a psychology at play here, with tiny rewards being given as an encouragement for continued participation. Well, it’s the same story with online dating apps. To keep customers immersed on the platform and make them believe that a wonder prize is just another click or swipe away.

King Billy Casino Welcome Bonus

151% up to €500 + 51 Bonus Spins

Claim your Exclusive Bonus for GamingZion readers at King Billy Casino. Your first deposit will be matched 151% up to €500. On top of this match bonus, there are 51 bonus spins up for grabs. 18+. T&Cs apply.

What Dating Has Learned From Online Gambling Apps

Gambling machines and dating apps are similar in many ways. For a start, they both use random rewards to keep people engaged. Gambling machines give you money, while dating apps give you matches. Both of these rewards are unpredictable, which makes people want to keep playing or swiping. And both have everybody hoping to win the jackpot online.

Dating apps have quickly become popular because they offer a way to meet people who you might not otherwise meet. There are some concerns about the addictiveness of both gambling machines and dating apps. People can get caught up in the excitement of the random rewards and spend more time and money than they intended. It’s important to be aware of these risks and to use these apps in moderation.

The Tinder Swiping Mechanism: Conditioned Like Pigeons

The core aspect of swiping in Tinder (and similar dating platforms like Bumble) is inspired by a psychological experiment conducted in the 1940s. It involved conditioning hungry pigeons to believe that randomly delivered food in a tray was triggered by their pecking behaviour.

As a result, the pigeons began pecking more in the hope of obtaining additional food. Effectively turning them into “gamblers.” Tinder co-founder Jonathan Badeen has acknowledged this connection, revealing that the swiping concept was derived from Professor Skinner’s experiment.

In an interview, Badeen explained that the idea was to create a system that would keep users engaged and coming back for more. By using a random reward system, Tinder mimics the same dopamine rush that pigeons experience when they’re randomly rewarded with food. This creates a sense of anticipation and excitement, which keeps users swiping.

Of all, compared to the pigeons in Skinner’s experiment, the stakes are much lower for Tinder users. But the fundamental idea remains the same. Users are effectively betting when they swipe right on a profile that they will be matched. The more they swipe, much like the pigeons, the more likely it is that they will receive the reward. Tinder can be really addictive because of this.

Users keep returning for more thanks to the random reward system’s suspense and thrill. Additionally, there is less risk because the stakes are low. Due to this, Tinder users often find themselves swiping for hours on end. Even when they have no interest in meeting anyone. But as with all gambling, more activity doesn’t necessarily translate to an increase in your jackpot winning chances. So, the next time you’re swiping on Tinder, remember that you’re not just looking for a date. You’re also being conditioned like a pigeon.

King Billy Casino Welcome Bonus

151% up to €500 + 51 Bonus Spins

Claim your Exclusive Bonus for GamingZion readers at King Billy Casino. Your first deposit will be matched 151% up to €500. On top of this match bonus, there are 51 bonus spins up for grabs. 18+. T&Cs apply.

Gambling Machines vs. Dating Apps

Objectives

  • Gambling Machines: To win money.
  • Dating Apps: To make a match and potentially convert that match into a date.

Gameplay

  • Gambling Machines: Typically involve matching symbols, either on mechanical reels that spin and stop to reveal one or several symbols, or on simulated reels displayed on a video screens
  • Dating Apps: Typically involve scrolling through photos of people presented on a virtual reel, and users must swipe left or right. Swiping right indicates an interest in the hope of revealing a match.

How to “Win”

  • Gambling Machines: If a player matches a combination according to the game’s rules, the slot machine credits the player with cash or other forms of value, such as free spins or extra games.
dating apps
Picture Source: PixaHive
  • Dating Apps: If a player matches with another user according to the game’s rules, the Dating App credits the player with access to a chat room to interact with their match.

Similarities

  • Both gambling machines and dating apps involve a degree of chance.
  • Both can be addictive, as they both release dopamine in the brain when a “win” occurs.
  • Both can be used to meet new people and potentially find a romantic partner.

Differences

  • The objective of gambling machines is to win money, while the objective of dating apps is to make a match.
  • The gameplay of gambling machines is more random than the gameplay of dating apps.
  • The “win” in gambling machines is typically a monetary reward, while the “win” in dating apps is typically access to a chat room.

King Billy Casino Welcome Bonus

151% up to €500 + 51 Bonus Spins

Claim your Exclusive Bonus for GamingZion readers at King Billy Casino. Your first deposit will be matched 151% up to €500. On top of this match bonus, there are 51 bonus spins up for grabs. 18+. T&Cs apply.

The Gambling Indicator

The gambling indicator is a measure of how much someone engages in gambling-like behaviour. It’s calculated by the number of bets or swipes made by an individual during a given activity. Online casino sites in the UK like King Billy Casino record this information. In the context of dating apps, the gambling indicator is used to measure how often someone swipes right on potential matches. This behaviour is similar to gambling because it involves taking a risk in the hopes of a reward. As with gambling, there’s no guarantee that a right swipe will result in a match.

A study published in the Journal of Gambling Studies found that the average win size had a negative correlation with the number of bets made. This means that smaller wins were more likely to encourage more gambling. While larger wins were more likely to discourage it. This suggests that gamblers tend to re-gamble smaller wins. As such, this could be a significant factor in the gambling behaviour that’s seen in dating app users. In other words, players see them both as jackpot games.

dating apps
Picture Source: Wallpaper Flare

A “gambling indicator” is a useful tool for understanding and managing gambling behaviour. By tracking the number of bets or swipes made, you can identify patterns of gambling-like behaviour. By doing so, it’s possible to take steps to reduce the risk of addiction.

The following are some extra considerations:

  • The gambling indicator can track your gambling habits on dating apps, online casinos, and slot machines, among other places.
  • A perfect indicator of gambling activity cannot be found in the gambling indicator. However, it might be a helpful tool for identifying behaviour patterns.

Here at Gamingzion.com, we suggest that individuals who are concerned about their gambling should seek professional help.

Love and Gambling: Closer Than You Think

According to online gambling news in the UK, dating apps use all of the aforementioned psychological characteristics in their design and structure. To this end, they all resemble gaming machines. While people may believe they have good odds of finding true love, the reality may be that they are simply hooked on the act of swiping. You’ll occasionally see headlines of successful love stories through dating apps. However, data on the frequency of use and time spent on these apps suggest that they may resemble problem gambling more than harmless fun in the search for love.

dating apps
Picture Source: PxFuel

In both gambling at online casinos like King Billy Casino, and dating apps, users are repeatedly exposed to small rewards. Things such as a match or a notification. These are then followed by reinforcing messages. This conditioning can lead users to believe that they are more likely to win or find love than they are in reality. As a result, they may continue to use the app. Even when it’s not providing them with the desired outcome. Keep in mind that from the business perspective of Tinder, there’s a monthly subscription waiting to be repeated. 

It’s important to be aware that dating apps have psychological effects. This information will allow you to use them in a healthy way. Take care you don’t find yourself spending more time on the app than you intended to. Or if you begin to beehive there are some sort of jackpot winning strategies. Or if you’re feeling anxious or depressed about your matches. Then it might be time to take a break. After all, there are many other ways to meet people and find love. So don’t feel like you have to rely on dating apps.

Dating App Usage

Here are some other pointers regarding dating apps usage:

  • Create reasonable expectations. Expecting to meet your soul match right away is unrealistic.
  • Give the app some rest. Take a few days off if you’re feeling stressed out or overburdened.
  • If you are having trouble with your usage of dating apps, don’t be afraid to speak with a therapist or counsellor.

Keep in mind that dating apps are nothing more than a tool. Even though they’re not the only option, they can be a fantastic method to meet new people. But it’s important not to overburden yourself. Also, don’t forget to have fun!

Click here to try the live casino at King Billy Casino

0 0 votes
Article Rating
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x