Online Gambling in Denmark Not Simple for Gaming Media to Penetrate

The recent agreement between the online sports betting software provider Sports Betting Tech (SBTech) and renowned gambling operator Gaming Media Group (GMG) will allow the latter an easy and quick entry into the Danish gaming market.

Gaming Media Group is the parent company to the following popular online gambling and internet poker destinations: BingoJoy, Poker Heaven and CasinoJoy. On top of these online casino properties, GMG also owns the popular gaming and sports betting TV channel – Poker Channel.

The recently updated Danish gambling laws will allow foreign online gaming operators to enter the country’s market and provide their offers to Danish citizens as early as January 2012. GMG plans to utilize support of Sports Betting Tech to be among the top online gaming providers in Denmark.

CEO at Gaming Media Group, Crispin Nieboer, commented: "The Danish market is a key focus for our group and we were looking for the right partner to support our entrance into this market.” Gaming Media Group among others aims to provide one of the best recognized online sportsbooks in Denmark.

He went on to add: “We chose SBTech as our strategic partner not only because of their superior offering and professional managed services sportsbook solution but also because of their unique understanding of regulated markets and of what it takes to operate there."

Sports betting Tech CEO, Itai Zak, told Denmark gambling news: “Regulated markets are key focus for SBTech and we're extremely proud to partner with Gaming Media Group and launch with them our fully managed sports betting solution for the regulated Danish market.”

He continued: “This partnership positions SBTech as a leading sports betting provider for regulated markets and we are looking forward to a very successful partnership with Gaming Media Group."