Information services provider Experian has announced that online gamers have the lowest tolerance for ID Checks when it comes to transactions. Players are spending an average of 4 minutes per transaction before they give up and move onto another method. With the sudden surge in mobile casinos, this scenario surely has to change.
Indeed it is, though, as the figure is up from a staggeringly low 1 minute gamers were willing to wait in 2011. With the launch of a number of new payment processors, perhaps things are improving for mobile betting enthusiasts and online gamblers alike.
With UK gambling laws set to change, a spate of new verification system will be introduced once foreign based online casinos collect their UK licenses, meaning players should be a bit more patient, for now at least: almost half of UK adults have backed out of a transaction due to these security checks.
Nick Mothershaw, the director of identity and fraud at Experian, believes that we need to put aside any problems we have with the system for our own good:
“Identity verification is becoming an increasingly important part of e-gaming operations, particularly as the online industry for this sector grows, and the process of dealing with consumers face-to-face is becoming less commonplace. However time-consuming they appear, identity checks are in all our interests, not only protecting businesses from fraud but also individuals.”
He continued: “Customers are looking for a quick, easy procedure when opting to partake in online gaming. The more straightforward the system, the better this is for both the customer, as well as provider. Our research shows that e-gaming businesses are at risk of losing out on trade as thousands of consumers are taking their custom elsewhere.”
“It is therefore vital for online gaming outlets to make sure the transaction process is as fast and simple as possible, without compromising the level of site security, in order not to miss out on business.”