Playtech Plans to Re-invent Betting Landscape with New Multi-Channel Solution

Playtech employs a new revolutionizing multi-channel solution, as they hope to create a new breed of sportsbook.

Mobile sports betting customers will now have the chance to use only one account, which will be applicable to all online gaming accounts in the UK. The system was initially devised in order to allow for greater levels of flexibility to online players.

Multi-channel is already in use by the Coral sportsbook, which facilitates full services across its 1,800 betting shops.

The retail system allows for players to bets on casino games, over-the-counter and fixed odds betting terminals. Customers are also able to deposit or withdraw their funds from any online operator from the same account.

Playtech’s Chief Operating Officer, Shay Segev, conveyed his excitement and determination that Playtech is now on par with other sportsbooks, as it aims to be a leader in the industry.

“We are extremely proud of our new multi-channel solution, which strengthens Playtech's position as an innovation leader in the betting and gaming industry.”

He further commented on the cooperation between retail and online systems, and how it will make the overall service more customer-friendly.

“The synchronization of online and retail systems is a significant technological achievement. It illustrates our commitment to providing a complete multi-channel experience to Playtech licensees, who can in turn provide their customers with the ultimate player experience across all platforms.”

Playtech boasts an impressive portfolio

Along with employing the sportsbook, Playtech also offers a variety of mobile casino games to its customers. Poker, Slots, casino games, bingo, mobile and social gaming, normal and foxed odds games.