Ladbrokes releases new commercial provided by BBH London, in efforts to entice more players to the betting firm.
The new ad features five men that are referred to as the “Betting Men” and it runs for around a minute. It pays homage to the Guy Ritchie movie Snatch, as the commercial resembles the crew from the 2000 film.
The new approach was adopted to showcase how mobile sports betting can be fun, as betting shops are generally associated with a negative outlook.
Bartle Bogle Hegarty is known for its inventive and stylish approach when making ad campaigns for its clients.
Since its establishment in 1982, the ad company has done business with a number of prominent firms, among which are: Johnnie Walker, Audi, British Airways and more.
Ladbrokes’ head of brand and advertising, Dan Staples, and head of offline marketing at Ladbrokes Israel, Guy Tal, gave their views on why they chose break away with tradition and have the courage to proceed with the new idea.
“We knew we had to be bold. The sector approach is to be loud and brash with a single focus on the moment of the bet. We’ve created characters based on real customer behavior and we’re portraying the betting man in a positive light.”
BBH creative directors believe betting is fun
Sam Oliver and Shish Patel are the creative directors at BBH and they believe that, when practiced with moderation, playing mobile sportsbooks is “fun.”
“It’s exciting, it’s social and it’s full of interesting characters. Ladbrokes has been around for over a hundred years and knows the betting man better than anyone.”