Playtech has launched its new bingo variant, the Rainbow Riches Bingo, that will be launched with a huge promotion to celebrate St. Patrick’s Day.
UK gambling news confirmed that Playtech has launched their latest feature, the so-called Rainbow Riches Bingo. They developed this in partnership with Scientific Games in order to attract British betting players, for this being one of the most popular slot games in the United Kingdom. Playtech’s latest gaming innovation is launched with a promotion of GBP 100.000 and it also contains two jackpots that are network-based and they maximize the number of the winners each day.
One of these jackpots can be triggered on an individual basis while the other one is gained when the number of shamrocks is matched. The point of this action is to draw as many customers’ attention as possible before the St. Patrick’s Day festival. The gaming software and services supplier company aims to attract clients of irish betting sites as well.
The purpose is to surprise the loyal customers while also attracting new people
Gary Keaney, the Head of Bingo at Playtech, said that they released the new content for their loyal clients according to mobile casino gambling sites. However, they also plan to appeal to new users. “Rainbow Riches has an extremely loyal community and we have worked very hard to build and deliver further social elements to the new game that will both engage existing players, and also attract a new audience.“
Vice-president at Scientific Games, Jeremy Bowskill, continued by praising their partner. “The Playtech Bingo team have done a fantastic job with Rainbow Riches Bingo, adding some highly innovative new features that differentiate the product from our standard player-popular Rainbow Riches bingo side games as well as remaining true to the brand’s original and classic gameplay, bonuses and characters.”