Survey Reveals British Players Prefer Mobile Gambling

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Posted: January 16, 2014

Updated: October 4, 2017

Mobile gambling industry experts are invited to a webinar organized by Probability.

A recent study conducted by mobile company Probability shows 87% of British online gamblers would recommend mobile casino games to their friends, family and colleagues. Almost 27% of the gamblers who took the survey said they play or bet on their mobile phones more than three times a week.

Michael Byrne, the company’s chief commercial officer, concluded: “Real money gambling on mobile is now a mainstream and social activity in the UK where 70% of adults are already known to participate in gaming and betting activities regularly.

“With that level of ubiquity amongst consumers, it’s no surprise that real-money gaming is attracting increased attention as a low risk opportunity for non-gaming businesses to increase revenues, engage and entertain customers”, he commented.

Webinar on mobile gambling

Mobile gambling has been available in the UK for several years now and British gambling laws have never restricted online operators, so players are free to enjoy their services. According to Byrne, the majority of players in the UK now prefer mobile gambling.

Now that the study on mobile gambling is ready, Probability is preparing to host a webinar on the subject. Entitled “The Future of Mobile Gaming and Gambling”, the webinar is scheduled to take place on February 19.

Participants will be able to ask questions and get answers from industry experts, including Probability co-founder Charles Cohen, Paul Leyland, former development director of William Hill, and Andy Edwards, director at MadAboutSlots.
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