Swedish Gambling Monopoly Retains Poker Supplier


Posted: May 17, 2013

Updated: October 4, 2017

Svenska Spel’s poker games are still the only domestic option for Swedes

Swedish state-owned gambling monopoly Svenska Spel has extended its contract with long time supplier SPIELO G2 for another 4 years.

SPIELO International’s iGaming and sports betting division (formerly GTECH G2, before that Boss Media) has been providing the technology for Svenska Spel’s Swedish poker room ever since the site was launched in 2006. The cooperation goes back to even before the poker era, since the company has been supplying video lottery solutions to Svenska Spel since 1996.

According to Svenska Spel’s SVP for Sports, Number and Instant Games, Peter Zall, “choosing market-leading partners is important in our effort to fulfill our customers’ needs and the responsibilities set by the owner. We are happy to continue these challenging tasks in partnership with SPIELO G2.”

“With Svenska Spel recently affirming its online gaming focus, we are delighted to renew our iGaming partnership with them and maintain a key stronghold in the Nordic countries. Svenska Spel players can continue to enjoy the benefits of our intuitive and user-friendly poker product,” declared Walter Bugno, President and CEO of SPIELO International.

Due to its monopoly position guaranteed by Swedish gambling laws, Svenska Spel’s poker games are the only legal way for local fans to play the game online.

Although Svenska Spel’s poker site is popular among players, its unavailability on a mobile casino platform and the lack of other domestic alternatives has caused many players to seek out foreign poker rooms, despite the nominal ban on such activities.

If the Swedish government goes ahead with plans to allow competition in the online gambling market, a number of competitive poker operators may be licensed. Under such circumstances SPIELO G2 will be in a good position to build on its prior business success.

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