Unibet has teamed up with Commologic to launch an innovative service, BetUP, to engage a wider spectrum of sports fans.
Commologic’s first product, BetUP, is available to players at Unibet. According to Commologic, BetUP is an innovative betting game combining different gaming genres into the perfect second-screen and live sports betting experience. The service balances between skill and luck, providing an intuitive and fun experience.
What is BetUp?
BetUP is an exciting pool-betting game available on desktop and mobile. Players score points by predicting events in a live football match – the highest scores win a share of the prize pool. The more players enter Buy games, the higher the prize pool will be.
“At Unibet we are very much focused on innovation and we believe that BetUP has great potential as a fan engagement tool,” said Erik Bäcklund, Head of Sportsbook at Unibet. Unibet expects the new service to become popular with existing players, but also to reach casual sports fans. “Although sports betting is thriving, there has been very little innovation when it comes to softer, complementary products,” commented Tamir Berler, CEO of Commologic.