William Hill to Switch Focus to Mobile Casino


Posted: September 6, 2013

Updated: October 4, 2017

As Competitors Gain Ground, William Hill Turns its Attention to Mobile Casino

Mobile betting has really taken off in the UK over the past 18 months, with high profile efforts from Ladbrokes, BetVictor and Paddy Power taking the spotlight. While the market may be busy, that doesn’t stop other major players from attempting to claw back some of the attention from their rivals.

One of these is William Hill Mobile Casino. Their mobile casino offering is live for gamblers in the UK, and they are pushing the casino angle to bring in a different type of gambler to the ones their competitors are chasing. One of the key ways they aim to grab gamblers’ attentions is with mobile casino no deposit bonuses, and the offering from William Hill definitely lives up to that directive.

The mobile casino is offering its first time customers GBP 20 for free and up to GBP 6,000 in added bonuses. The latter of these is determined by random, so you could be in for a very lucky surprise when signing up at one of the UK’s biggest mobile casinos. These bonuses are pretty special and show a real change in direction for the formerly simple bookmaker.

Of course, the UK is one of the more popular places for mobile and online casinos, due to the favorable British gambling laws. However, with plans to change the taxation system to point of consumption, casinos are worrying about their future. The plans for the 15% tax have been taken to the European Court of Justice by William Hill, as they believe it is against EU competition laws.

2013 was the year of the profit for gambling providers, with larger than expected incomes for Paddy Power and 888 Holdings in particular. With the prevalence of mobile technology nowadays, operators are targeting this generally well off consumer as they look for more value in an increasingly crowded market.

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