PERFORM sports media enterprise enters an agreement with Basketball Australia to broadcast live matches through a multitude of digital platforms. The multi-year contract comes into effect at the start of the 2012/13 NBL season and is fully compliant with Australian gambling laws.
Under the terms of the agreement PERFORM will show every single NBL game live via internet across iPad, PC, and mobile platforms. This will provide regulars of online sportsbooks in Australia with a quick and effortless way to follow their favorite teams.
Such full coverage of sporting events across multiple digital platforms becomes the first for Australia, and industry insiders suggest that more sports are soon to follow the basketball’s footsteps.
Chief Executive Officer at Basketball Australia, Kristina Keneally, told Australia gambling news: “This is a landmark deal in Australian sport – the very first of its kind in our country.”
She went on to add: “The increased visibility the NBL will receive from Network Ten’s live game coverage coupled with PERFORM’s digital, mobile and online broadcasting will be a boon for our sport nation-wide.”
PERFORM Australia’s managing director, Chris Mutimer, had the following to say: “The deal sees our international digital broadcast capability launching in Australia, and establishes a unique end-to-end solution for sports focused on driving new revenue streams.”
The rapid development of technology allows both media companies and gambling operators to access more customers and provide them with more content across various platforms.
Australian basketball is in need of a wider penetration in order to compete with the number one sport Down Under – Australian football.
It remains to be seen just how big the increase in the number of bettors will occur following the introduction of the latest broadcasting service.