Selling of everything worthy is not a new thing, but to actually sell the naming rights of UK landmarks are representing a new trend. We are used to it in the cases of stadiums or big venues, but naming big attractions or even natural places after different companies still seem a bit weird. Nevertheless, you can bet on them, let’s check what are the odds in the Blackpool Tower naming rights predictions.
Blackpool Tower was opened to the public in 1894 and was the tallest man-made structure in the British Empire at that time with its 158 meters. It has the highest observation deck in North West England, and it also contains a Tower Ballroom and Tower Circus. It is a must-see attraction if you’re in Blackpool, and its popularity can easily catch the attention of some big companies. The odds of Blackpool Tower to be the next UK landmark to sell its naming rights in 2019 are 21.00. You can check out more about the odds at 1xBet.
Blackpool Tower naming rights predictions are ranking the tower’s new name second most likely
Angel Of The North
Online sportsbooks in the Uk are offering a list which includes the Wembley Stadium, Loch Ness and even Buckingham Palace. On this list, Blackpool Tower’s chances are not too bad to be the next UK landmark selling its naming rights. They are second behind Wembley Stadium.
But what are naming rights exactly? It’s a financial transaction and a form of advertising when a corporation buys the right to name a facility or event for a defined period of time. Usually, it occurs at stadiums or other big venues, just think about Etihad Stadium or SSE Arena. Like many things in advertising, it comes from the US, where a great number of the stadiums have sponsored names, but the names of buildings, metro stations or even a pier can be bought by big companies.
In Europe, selling naming rights is still more common in the case of stadiums, but in the UK we can also find Coca Cola London Eye, simply O2 for the previous Millenium Dome or Emirates Spinnaker Tower in Portsmouth. So Blackpool Tower can easily be the next landmark with a new name as the Blackpool Tower naming rights predictions are suggesting.
What can be the new name of Blackpool Tower?
Checking previous examples, airlines and mobile companies are likely to buy naming rights, as they have the money and background to spend so much on this new way of advertisement. So we might see a Qatar Blackpool Tower or a Sky Tower which would definitely fit with the tower’s height. But at the moment the tower is still owned by Blackpool Council until a tempting offer will arrive.
You can read about other landmarks odds to be the next one to sell their naming rights, and you can also bet on them on most online gambling sites in the UK.