Land-based casinos use numerous psychological tricks to keep their visitors gambling. It’s no secret that casino owners spend a lot of money on studying consumers’ behavior. These studies help to learn more about casino visitors and create an ideal gaming venue. Today, we are going to learn about social engineering, how offline casinos manipulate you, and what can you do about it.
How offline casinos manipulate you: social engineering
In a nutshell, social engineering is the use of psychological manipulation in order to predict and control consumers’ behavior. Although this term is usually applied to cybersecurity, it is also relevant when it comes to studying social behavior and consumers’ preferences. Gambling facilities spend a lot of money on designing special spaces and creating a welcoming environment and it pays off. Now, let’s take a look at the psychological tricks casinos use to manipulate their customers.
Welcoming environment and special ambiance
A lot of people go to the casino just to experience its special atmosphere. Numerous studies showed that such factors as lighting, sounds, and smells are crucial when it comes to keeping visitors inside. For instance, flashing lights paired with fast music make you bet more. On the other hand, dim lighting and calming music will make you feel relaxed and homely.
Physical comfort is also very important when it comes to social engineering. Usually, all of the seats in casinos are very soft and comfortable. Casino tables are designed in a way visitors wouldn’t feel pain in their backs while playing. Moreover, casino employees are always smiling, no matter how tired they are. All of these factors create a welcoming atmosphere that makes people spend a lot of their time and money in a casino.
What time is it? It’s time to gamble!
Nowadays, people mostly use watches as an accessory. However, wearing watches is the only way to track time when you are in an offline casino.
A lot of casino owners take advantage of their spaced-out visitors and remove all of the clocks from the walls. Basically, casinos use these “timeless” spaces in order to remove distractions and make sure visitors are concentrated on the game.
Interestingly, there are several countries that require casinos to put clocks, so that visitors are aware of the time they have spent there. However, next time you visit a land-based casino, make sure you put your watch on.
Have you ever noticed that land-based casinos only have no windows whatsoever? The reason is that windows, just like clocks, distract visitors from the game. Moreover, gaming floors are usually located in the basement or in spaces windowless rooms. As casino visitors can’t see what’s going on outside, they don’t see the change between day and night. Thus, they spend hours and hours playing.
Free drinks and free services
Offline casinos often offer free services to their visitors – for instance, free food, free drinks, or free shows. At first, this might seem strange. Why would casinos spend their money on visitors, while it should be the other way around?
The idea behind this trick is that the visitors usually lower their guard after receiving free services. For example, when a person comes into the casino, they think that they popped up for a minute. However, after one or two rounds of free drinks, they decide to stay and gamble a little. But as there are no clocks, a few minutes usually turn into a few hours. Moreover, free alcohol often stimulates people to make snap decisions. As a result, one may end up thinking: “What’s going on and what am I doing here?”.
How to avoid falling into the trap?
Nowadays, there is a great alternative to land-based casinos. Online gambling sites in the US can’t remove distractions or design a special space in order to trick you. Moreover, most of them provide players with great welcome bonuses that you can spend on games of your choice. For example, Vegas Crest Casino offers 20 free spins without any deposit and a 200% match bonus plus 30 free spins after the first deposit. In addition, online casino sites in the US are available from the comfort of your home and you can always decide when you want to start and finish playing. And if you want to learn more about Vegas Crest, check out our review about Vegas Crest Casino.
Now, when you know how offline casinos manipulate you, you can easily avoid falling into their tricks. Just make sure you wear your watches, track time, stay alert, and don’t drink too much.