How to Write an Article About Online Gambling


Posted: January 28, 2020

Updated: January 31, 2020

  • Pick a topick
  • Keep it simple
  • Make a structure

For sure, writing articles about gambling, online sportsbooks and casinos have some drawbacks and advantages as well. After a few years in the marketing business, I am immune to any advertisement. Advertisement pushed too far is way worse than no ads at all. That’s why it can happen that you can write about basically anything. Just pick a theme based on your product and you can go on. However, if you are not into advertising just about to write some high-end literature, most of the advice in this article will help you as well. The only thing to take care of is Google. Google is the ruler of our universe, the guardian of mankind. The savior of bullshit.

Nobody exactly knows the way of Google, but what happens it happens. After you learn to write articles that rank on the first page, you will realize that you are only at the beginning of a beautiful journey.

Pick a topic – It’s important at the beginning when you write an article about online gambling

It is very important to pick a topic. However, writing an article without a topic can be rewarding and successful maybe, it’s just going to make things harder for the first time. Believe me, if you can read behind the lines, at the end of this article you will have some insight on how to write without a topic. Once you are a veteran you will have no problem writing articles without a topic. Okay but for now focus on the topic.

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Newspapers are good.

It’s good if you start your morning by checking your local papers. Reading fresh news can give you some ideas. Maybe something just clicks in, or maybe you are going to combine two articles according to the direction of your original idea. All in all, it is not hard to go around plagiarism. There is nothing new under the sun. Let’s say you have no news about gambling this morning. Sure, you can always research stories from history. From your research material maybe you can compose “top 10 lists” or “the best of…” articles.

It also helps if you have a sport that you like. Through online sportsbooks in the US, you can always gamble on sports. If you don’t like any sports don’t worry. Maybe you like movies and then you can write about the best casino heist movies. Or the worst ones. You can connect gambling and basically anything that can be interesting for you. You know why is that? It’s because there are online gambling sites where you can make bet on basically anything.

I have picked a topic whats next? – Organize material

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Piotr Siedlecki (

Now you have to structure your article. While you were picking your topic you already did some research. Try to collect every piece of knowledge. Every shred of information, since google will favorize you above others if you have more information in your article. So you have all the different stuff listed there, where ever the platform is where you writing. So you come up with something that is like a skeleton for your article. On this, you are going to build the muscles and other tissues and skins or whatever goes on, you got it, I am not a biologist I am sorry.

When it comes to writing an article about online gambling, it’s important that the bullet points are the main joints of the information skeleton. People are not going to waste their time reading your article. So you have to put all the information upfront. No space for playing your pen as a sword. Grammarly will consider you wordy and then there you go.

The skeleton is ready how do I build a body?

This is where style and word choice comes in. Sure, you want your story to flow but don’t go too far with it. The simpler is the better. Different writing tools and reading tests are giving you way higher scores if you are writing on a level of a twelve-year-old kid. And google works the same way. If you mix two pages of different scholarly articles and rephrase it so it is understandable for anybody then you will land on the first page.

Target audience

It is very important to know your target audience and know their needs. To have an idea about this thing you have to make qualitative and quantitative surveys. Once you have an idea of your target audience you can start to make money. The more you know about your target audience the more precise you can be with your content. As an example, I don’t want to sell online sportsbooks in the US to one who I know that likes to play slot machines while on the toilette.

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