Intralot Italia Launches Social Gambling Product

Greek online casino provider Intralot Interactive has announced its entry to the social gambling world with the launch of the LazyLand Social Gaming Suite.

The LazyLand Social Gaming Suite is a result of the partnership between Intralot and LazyLand, a social gaming company. The suite offers a complete gambling fun and flexible gaming architecture. It boasts a clever use of the virtual goods economy, which seamlessly integrates Intralot's real-money-play products.

Intralot clearly hopes to reach out for a new audience. Other key aspects of the social gaming suit is to increase customer loyalty and turn casual gamers into real-money customers by introducing them into casino gaming.

Intralot hopes to match the success of International Game Technology's DoubleDown casino gambling product and other enterprises that rely on online interactions and social networks.

Intralot' Italian subsidiary was the first to launch the new suite under a new brand "Giochi di Intralot" (Games of Intralot), fully compliant with the Italian gambling laws.

George Zenzefilis, General Director of Intralot Interactive, commented: “Intralot can now provide a social gaming suite designed to give players the most social and fun gaming experience and offer them new ways to connect with other people.”

Zenzefilis added: "We were really pleased with the interest our new Lazyland suite attracted during its launch at EiG 2012 in Barcelona, and after its successful implementation in Italy we are looking forward to introducing it to other local markets as well.”

The LazyLand Social Gaming platform is interesting to publishers who want to add new quality gaming content to their online presence, as well as for game developers who seek alternative distribution channels for their products.