Intralot is a world-wide recognized gambling giant, operating both land-based and online gambling destinations ranging from lotteries to online casinos.
In an effort to increase awareness of its online casino in Italy and capture more clients, the company signed a sponsorship agreement with one of the top football clubs in the country – AS Roma. The terms and conditions of the new deal will include Intralot brand displays on perimeter advertising boards inside the club’s home stadium – Stadio Olimpico.
The sponsorship contract was signed in full compliance with Italian gambling laws and will cover all Serie A – the top Italian football division, and Coppa Italia games held at the stadium this season. The arena seats over 70,000 spectators allowing a vast advertising penetration.
The advertising displayed inside the stadium will feature promotional offers of Intralot Italia Live Casino, which provides its members with a wide range of live-dealer casino games including roulette and blackjack. The online live casino concept is growing in popularity in Italy and Europe allowing players to experience perks of a real-life casino in the comfort of their own homes.
Marketing director at Intralot Italia, Lorenzo Pellicelli, had the following comments for Italian gambling news: “Football is a passion that involves millions of Italians, from players to fans, and with this initiative Intralot Italia highlights the importance of its association with the world of sports in order to promote a safe and responsible culture of gaming and entertainment.”
Commercial director for AS Roma, Christoph Winterling, also commented the new sponsorship agreement: “We are really delighted to have signed an agreement with such an important brand as Intralot.”