Ladbrokes, the powerhouse of Euro sportsbooks has decided to expand into additional ventures beginning with online bingo in Denmark. Being a bookie, Ladbrokes knows as much about bingo as a 90 year old bingo playing Danish woman knows about in game betting.
So, in need of a guide to help Ladbrokes navigate the the mainland, Microgaming was considered and approached, which resulted in a join union between the two companies. Microgaming, with a solid reputation of reliability and honesty while providing top notch software responsible for the exciting online casinos in Denmark.
Under the terms of agreement Microgaming will power Ladbrokes online casino and poker offerings in Denmark. Microgaming is the software of choice at a great number of online gaming operators working under Danish gambling laws.
The Ladbrokes ventures on the new market will go live on Microgaming platforms after the licensing process is complete. The first operations are expected to start in January and will offer the popular Microgaming content including premium online casino game titles available at both downloadable and no download platforms.
Extremely popular Microgaming poker software will also treat Ladbrokes members in Denmark to a wide selection of online poker games is a safe and stable environment, which Microgaming is famous for the world over.
Director of corporate and strategic development at Ladbrokes, Adam Greenblatt, told Denmark gambling news: “We have a strong relationship with Microgaming and our players have always reacted well to their products; we are pleased to be working with them as we target new licenses in Denmark, markets familiar to Ladbrokes already.”
Ladbrokes already offers premium Microgaming online gaming content at a number of its operations in various jurisdictions worldwide.
Head of business development at Microgaming, Andy Clucas, commented the partnership: “Once granted a license, Ladbrokes will be able to offer the most competitive range of products.”