Unibet has announced that they will leave Playtech’s Virtue Fusion network in order to develop their own bingo software, in cooperation with Relax Gaming.
After the success of their standalone poker system, Unibet aim to reach similar success with their new bingo system, according to EU gambling news. In order to reach that the online bookmaker will quit Playtech’s Virtue Fusion network and they will instead cooperate with Relax Gaming, although Unibet will guide the development.
Online players will be able to enjoy the new service on arrange of platforms, as it will be accessible on PCs as well as on iOS and Android. The new software is supposed to be launched mid-way through 2015, and it will contain many different innovative developments, such as a loyalty programme, multi-channel support, full casino offerings and various types of bingo and in-game features.
Unibet has great ambitions for their bingo services
Daniel Eskola, the head of gaming at Unibet, has talked about the new platform and their goals. “This project has enabled us to start fresh and define what we believe is important for a fun and entertaining bingo experience with more winners, while facilitating cross sell to our casino and games.”
Eskola highlighted that the aim of the company is to strengthen their bingo service for a wider consumer base, online gambling sites in EU report. “Our ambition is to reinvigorate Bingo, make it more exciting than current products on the market and appeal to a wider audience. Unibet would like to thank Playtech for the five years during which the bingo revenues have shown healthy growth.”