NYX Gaming Joins with Microgame to Enter Italian Market
Posted: October 18, 2013
Updated: October 4, 2017
Developer NYX Gaming and Major Italian Gambling Company Microgame Join Forces to Conquer the Italian Market
NYX Gaming have finally burst into the Italian gambling market, after joining forces with major Italian gambling services provider Microgame. The move could see the development of an online casino in Italy, although there are some potential hurdles left to cross, not least the government’s stance on online gambling.
While Italian gambling laws do allow online casinos, the countries parliament decided to ban gambling for 12 months, recently, a decision that was blocked by the EU and has apparently not come into force. Indeed, there has even been the launch of a new slot game suite from lottery and sportsbook Sisal.
As such, NYX Gaming – most famous for their Next Gen brand of casino games – will be hoping to tap into a potentially profitable Italian market, despite the recent problems that have beset the industry thanks to the meddling politicians. With the rise of mobile casinos, this move has come at the perfect time for the developer.
David Flynn, NYX Gaming’s SVP Business Development, commented: “This is a monumental step for NYX to take its OGS product into the Italian market. I am thrilled to see our first Italian wager through the OGS system. To take this step together with one of the leading Providers in the Italian market is truly phenomenal. Microgame has been at the centre of gaming in Italy since its birth in 1996.”
“In only one year NYX OGS has become the games platform of choice for many tier one operators such as Microgame and this launch further increases our reach into regulated markets in which we provide this product.”
Marco Castaldo, the General Manager at Microgame continued: “NYX Gaming Group’s games are growing on our platform since the launch and we look forward to broadening the offer. By adding NYX OGS to our existing portfolio, Microgame further strengthens its leadership position with the most complete online casino product offering in the Italian market.”