Zynga, one of the World’s leading social game developers started to lobby the US congress again to change the American gambling laws to allow gambling with real money. Zynga think it will take quite a while to change the legislation for the US market, nevertheless, they are pushing it. A new legislation on real money gaming in social media and mobile devices could again raise interest for the struggling US company.
Zynga was hyped to be the rule-changing player in online gaming, even gaming in general. After deeper analysis and a good look into their books, interest vanished quickly from the company. Zynga’s shares plummeted from $10 to almost $3 on the stock market. The company hopes to recover from its crisis by introducing Farmville2, the sequel to their mega-successful social game that used to dominate traffic on Facebook.
Zynga has also strong interest in pushing mobile casino games in USA. One their other flagship applications, Zynga poker, currently uses a kind of virtual currency that can be exchanged for real money prizes. However, the game developer company wants to introduce new mobile casino games that use real money as default. The US Justice Department is examining the issue and its legal background.
Zynga means business by lobbying, the company is rumored to spend $75,000 a day on lobbying. That’s a lot of fancy lunches, if you ask us. Sources say the US legislation is considering a $30m dollar license for mobile gambling. It is rumored to be a completely separate license from the one controlling online online casinos in United States.
If Zynga succeeds, it might be able to implement serious changes for the whole gambling industry in the US. Needles to say, a new mobile gambling opportunity would to turn the interest of the stock market again towards Zynga’s shares.