The Jockey Club, one of the most famous US horseracing establishments introduced two social media games in full compliance with American gambling laws. The games named Major League Horse Racing and Thoroughbred World were created following an economic study carried out by McKinsey & Company and sanctioned by the Jockey Club.
The two social games are aiming to become an integral part of fan development and introduce social and online gaming concept to a wider audience. The step is regarded by many analysts as an anticipation move ahead of US online gambling legalization, and online sportsbooks in United States in particular.
The Jockey Club’s VP of business development, Jason G. Wilson, told United States gambling news: ”These games complement our fan development strategy and will be heavily promoted through our America’s Best Racing platform and our television programming.”
He went on to add: “Free-to-play online games have been successful in teaching consumers how to play other games, such as online poker, and they attract fans.”
Thoroughbred World game revolves around purchasing and owning, breeding, and training aspects of the industry. Major League Horse Racing game is a combination of social media, fantasy sports, and everyday life of horse racing sport.
Major League Horse Racing allows players to complete a race card each and every week, after assigning Game Bucks to the four horses that they think will perform the best. Extra Game Bucks are up for grabs through different social assignments on Facebook and Twitter.
Thoroughbred World brings closer together the gameplay elements of a world builder and a resource manager. Players need to come up with an ultimate racehorse through custom training facilities, improving various indicators as balance, agility, stamina and speed via various mini-games.
As soon as their champion horse is completed, they can race against other players in order to win in-play currency and a selection of other items.