The Masterminds Behind Bet365 Success


Posted: January 28, 2014

Updated: October 4, 2017

Bet365 is currently UK’s biggest online bookmaker with no intentions of giving up the lead

Bet365 Group Limited is UK’s largest online gambling provider, which offers online casino, sports betting, poker, bingo, live dealer and many more games giving countless opportunities to their customers.

The company was founded in 2000 in Stoke-on-Trent (England) by Denise Coates. She built up the sports betting online product and launched incredibly successful business with a loan from RBS, taken against the family’s betting dealership started by her father Peter Coates in 1974.

Denise is in the betting business since 1995 and for the years to follow proved to be one of the most successful leaders in the industry. It took Bet365 only 5 years to pay back its loan after the betting shop chain was sold to Coral for GBP 40 million.

Currently, Bet365 is one of the largest online gambling companies that still thrives and is ready to concur new peaks. Almost GBP 20 billion were gambled on its website in a year up to March 2013, which makes it larger than Ladbrokes and William Hill sites combined. Moreover, it still pays taxes in the UK, which are millions of pounds every year.

The betting business is in Coates’ blood

The Coates family is in the betting industry for 40 years already, working tirelessly for its current reputation. Peter, who is the current chairman of Bet365 and Stoke City Football Club laid the foundations of the current empire.
The multimillion mobile sports betting company is managed by his daughter Denise, who is a major shareholder with 50.1% shares and her brother John, who is also joint chief executive.
With her hard work and innovative approaches, Denise became known as Britain’s most successful self-made businesswoman in the last couple of years. She also received a CBE in recognition of her success in 2011.

Denise Coates is the major reason behind Bet365 success

Bet365 is here to stay

– Bet365 is one of the world’s leading online gambling providers
– It is the UK’s largest private company
– More than ten million players from over 200 countries are Bet365 customers

In the past five years, Bet365 paid out a total of GBP 130 million dividends, half of which have gone directly to Denise. In addition to her undisputed talent the fortune she managed to build supports here reputation as one of Europe’s most successful dotcom entrepreneurs.
She prefers to stay focused and work, and is not asking for any publicity or media attention. Denise commented that she does not enjoy the attention that success has brought to her.
She commented: “The public side does not come naturally to me. I’m not saying I’m a shrinking violet – I’m not. I’ve been bossy all my life. It’s just that I very much enjoy actually running the business.”
Additionally, Denise is very strict about her primary function in the company: “I think there have been false assumptions made about my role. There was a misunderstanding that as Dad was the chairman of Stoke, he ran Bet365 – something Dad was always clear that he didn’t do. However, the media decides, for whatever reasons, that maybe it makes a better story if they say he does.”

Bet365 has it all

The major advantage of Bet365 compared to its competitors is the exquisite range of bets and some of the highest odds, which are absolutely appealing to the bettors. Additionally, the website is easy to navigate and provides all that players want in order to play comfortably.
The sports section is one of best in the industry offering bets on more than 20 sports, giving the punters the opportunity to implement different betting strategies and win big 24/7.
The live betting is another major strength of Bet365. It offers extensive amount of sports available for live betting. Moreover, the betting options like next goal scorer and when a goal will be scored are one of the most favorite for players around the world.
Bet365 is also famous for its live-streaming service which allows its customers to watch over 20,000 live sporting events each year. This feature attracts more and more customers from different parts of the world, who may start only with watching games, but usually that is not the only activity they perform when exploring the website.
Casino lovers are also regular customers at Bet365 as the game variety that the operator provides is more than impressive. The games can either be downloaded or played online, or on a mobile device, which gives flexibility and allows the players to enjoy their favorite games whenever they want.

Bet365 is currently a leader and is here to stay

It seems like Bet365 has already achieved everything on the online gambling market.
However, the company never stops developing, which is visible by its growing revenues and significant amount of new customers every year. Complying with the UK gambling laws, constantly creating new jobs and supporting the economy, Bet365 is a company that is an example of flourishing business.
Bet365 relies on family traditions, hard work and strict response to customers’ desires which inevitably brings success and promises more and more to the gambling market in the future.

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