Every time a sports association has announced a sports event. We saw the faces of UK celebrities in gambling ads. However, this might change with the new gambling ads regulations coming into effect this month. Former sportsmen spoke up against their rich colleagues who are promoting gambling even if they don't need it financially. We are going to discover the UK celebrities in gambling ads and explain the reason and outcome of the new gambling ad ban. Therefore, you will not see the faces of these celebrities on the online gambling sites in the UK anymore.
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According to the BBC, from October UK celebrities in gambling ads will be forbidden to appear. Therefore, celebrities in the United Kingdom will not be able to legally accept advertisement appearances for any forms of online or retail gambling activities. The reason behind this is the fact that children and vulnerable sports fans are more likely to start gambling just because they see the face of their favorite celebrity in the advertisement. The opinion that ignited the fuse of this regulative chain is a former sportsman himself. We are going to give you a few examples of the UK celebrities in gambling ads, so you understand why Paul Merson has a point there. This is not always bad news, because this law might expand the repertoire of the funniest gambling ads.
Christiano Ronaldo
Christiano Ronaldo was not born in the UK, however, he falls into the category of UK celebrities in gambling ads. Because he does have a family plot in Manchester, he was also promoting gambling that is available and stationed in the United Kingdoms. Unlike Jack Wilshere, his advertisement was not as comical, however, it was surely looking good. Christiano has a charismatic appearance and face.
https://www.youtube.com/watch?v=OUKGsb8CpF8
On top of that, he is an iconic person who looks great in a black suit and cards in his hand. As of today, Christiano Ronaldo and Neymar are officially banned from appearing in gambling ads. It is unfortunate because he was a perfect face for the company.
Jack Wilshere
One of the most hilarious examples of UK celebrities in gambling ads is the most recent Jack Wilshere gambling ad for Paddy Power. While some have a distaste for the celebrities in ads, it is undeniable that the ad is humorous at least. In the ad, Jack Wilshere is looking for a new sports club, while the cheesy marketing team of Paddy Power is turning the situation around, making him do hilarious things. All this, while they are presenting his unrequested Jack Wilshere retirement plan. They are talking about NFT and reality TV shows in the advertisement, and it is honestly one of the best gambling advertisements ever.
Harry Redknapp and Jose Mourinho
Another great example of the UK celebrities gambling as areise former managers of sports teams. They aren't as recognized as the above mentionedabove-mentioned sportsmen.
Picture Source: Wikimedia Commons
But they are respected businessmen. It is in modern culture that people look up to successful entrepreneurs like Elon Musk. This is why Harry Redknapp and Jose Mourinho made a great decision to promote sportsbooks. Because if they say that something is awesome, then people will likely believe it due to their achievements in business.
You Will Not See UK Celebrities In Gambling Ads
According to Reuters, the Committee of Advertising Practice (CAP) has come to the tough decision to roughly regulate all forms of gambling advertising. Therefore, it is not only the celebrities who are at risk of losing their valuable gambling cameo contracts. Because the new law is spreading up to a large variety of categories. That may not pass the regulative body during the checks. The official report states that everything is banned from advertising that is "likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture". This means that the following things are banned from the UK gambling advertising industry:
Team Kits, Stadiums, Team Logos
Sportsmen, Celebrities, Media Influencers
Video Games, Cartoon Characters, Pop Culture figures
Paul Merson Speaks Up
According to Sky News, the reason behind the new regulative law is the “major trigger” caused by former England and Arsenal footballer, Paul Merson. He was elaborating on the negative effects of former and current sportsmen in gambling advertisements.
https://www.youtube.com/watch?v=C6jEQq80-io
To summarize his words, he claims that those billion-dollar celebrities and sportsmen are in no need of the money offered by these gambling companies. He would understand if it was a beginner sportsman who needs money due to early career underpayment. However, the majority of advertising celebrities are people who own almost as much money as the company does. Therefore, this is slightly beneficial for the sportsmen, and it isn’t a reasonable excuse for them to promote gambling to a younger audience. Paul Merson’s elaborative opinion has made an impact on the politics of the United Kingdoms. Therefore, we will not see more UK celebrities in gambling ads.
Chris Hughes
Chris Hughes is another UK celebrity in gambling ads. He is a former Love Island contestant and is one of the modern UK influencers. He is using Twitter for the majority of his advertisements. However, the new law will forbid him from posting these ads. If you check his Twitter before the law would become life. Then you will see that not only the majority of his posts, but almost every single of them are promoting sportsbooks, but mainly horse racing bets. Therefore, it seems that Coral needs to find a new face for its gambling promotions. Chris Hughes was one of the best decision for the company to promote their service with.
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The UK celebrities in gambling ads are not an exclusive legislative topic. Because similar legal motions are happening at the same time. Because Casino advertising in Massachusetts is going to face a huge reform. These regulations are not bad by any chance. Of course, you will not see your favorite celebrities on the monitor while gambling. But at the same time, research states that people were blaming sportsbooks for the wrong reasons. It turns out that advertisements have much more negative effects on vulnerable people than the act of legal gambling alone. That means that if these motions are showing positive results. More states and countries will make online sportsbook betting and online casinos legal and available. At the cost of marketing regulations.
Best Online Sportsbook
If you enjoyed the UK celebrities in gambling ads, then you should check out our Celebrities who play the lottery and win articles. Furthermore, if you are interested in playing at one of the most prestigious online sports betting websites, then you should check out 22Bet Sportsbook. They are offering a quality service and a large variety of gambling platforms interconnected with the same registration. What do you think? What will be the next gambling marketing trend, now that celebrities and pop culture are out of the question?
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