Unibet’s inclusion on the Lithuanian Casino Blacklist was due to advertisements targeting the country’s citizens.
Amendments to Lithuanian gambling laws came into effect on January 1, 2016. The Lithuanian Gaming Control Authority (GCA) was granted more power to take down unlicensed gaming sites in cooperation with Internet service providers. By the end of January, the GCA has begun blocking access to international gambling sites. In the first round, the authority blocked Betway, William Hill, and Unibet.
Unenforceable gambling laws lead to a spot on the Lithuanian Casino Blacklist
According to the new Lithuanian gambling laws, only brick-and-mortar casinos are allowed to operate online gambling sites in the country. Currently, there are only two licensed online casino operators: Losimu Strategine Grupe and Olympic Casino Group. Lithuanian gambling news report that the GCA has openly criticized Unibet, saying that the company was
“infringing legal requirements of the Republic of Lithuania by continually changing internet domain names systematically and persisting in violating the Gaming Law.”
Furthermore, Unibet was advertising its gambling and betting services to Lithuanian players, which is also illegal based on the country’s laws. After the GCA’s criticism, Unibet hit back with a statement, deeming Lithuanian gambling laws “unenforceable.”