Update on 05.02.2019: The creators have been revealed
It turns out that the marketing-genius behind the whole idea is called Chris Godfrey. He works for The & Partnership and has created the egg with two of his friends. The post now has 52 million likes. “An egg has no gender, race or religion. An egg is an egg, it’s universal,” says Godfrey.
The creators claim that they would like to use Eugene, the egg to spread positive messages in the future. They now used the account to promote the nonprofit Mental Health America during the commercial break of the Super Bowl. It’s nice to see that Eugene belongs to good guys, and that the journey’s not over yet. As Godfrey says: “It’s what you do with that attention that counts.”
Please note that some of the bets below above may not available anymore.
A year ago, celebrity Kyle Jenner’s posted a picture on Instagram of her newborn child, Stormi. It soon become the most liked Insta-post in the history, receiving 18 million likes. It’s hard for anyone to reach such a high number, and users believed that only one of the most famous celebrities is going to be able to collect more likes. But here we are a year later, and the world record has been broken by an egg.
“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this,” claims the owner of the profile.
The post now has 50 million likes. We still have no idea about the person behind the egg, but the Independent managed to talk to them. They’re apparently an individual from London, who’s still surprised about how this thing has worked out in a few days.
The egg is going to be even more popular
For us, bettors, the most exciting part of the story is that there are plenty of bets available regarding the egg. For instance, at 22Bet Sportsbook we can bet on whether the profile’s going to reach 10 million followers by March. Right now, there are 5 million proud members of the Egg Gang, and we believe the community could easily double it’s size within a month. The odds are 3/10 on the egg to reach this target, while they’re 273/125 not to.
Since the post has 50 million likes, it’s also very much likely for it to reach 60 million by February (13/8) or 70 million by March (17/20). We believe that these are absolutely reasonable bets. Until the mysterious figure behind the profile doesn’t reveal themselves, there’s no reason for the egg to stop collecting likes. Furthermore, Instagram has more than a billion active users, therefore 50 million likes should be just the beginning.
Don’t bet on the Instagram egg to be taken down
Online gambling sites in the United Kingdom believe that the photo could be removed from the account by March, the odds on that are 43/25 at 22Bet Sportsbook. However, we don’t believe you should bet on the Instagram egg to be taken down. If the egg will cease to exist, then Kylie’s post is going to be the number one again. The odds on the image to remain on it’s place are currently 79/200.
This record is not going to be beaten for a while
No record lasts forever – Kylie Jenner knows that the best. Maybe there’s going to be an even more popular post on Instagram soon – or a more popular egg. The odds are 9/5 on another egg to become the most liked photo on Insta, while the odds are 1/5 on a man to be on that photo as well.
However, we argue that if someone’s going to try to beat our egg will have to come up with a new idea. We believe it makes more sense to bet on the Instagram egg to retain it’s record until June as the most liked egg. The odds on that are currently 19/50 at 22Bet Sportsbook.