Interwetten AG brand Interapuestas, one of the first online casinos in Spain to be licensed under the new gambling laws, announced its sponsorship of the Sevilla FC for the remainder of 2011/12 season. The lucrative deal includes the placement of the Spanish online casino logo on the team’s uniforms.
The current deal is the third sponsorship of Sevilla team by an online gambling company. Interwetten is also no stranger to sports sponsorships and has been previously promoting the RCD Espanyol football club, while currently sponsoring the HC Sparta Prag ice-hockey team.
The sponsorship comes right on time as Madrid is slowly beginning to implement the recently updated liberalized Spanish gambling laws.
Managing Director for Interwetten AG, Birgit Bosch, commented: “We are proud to have the opportunity to work with two top international teams in Sevilla Futbol Club and HC Sparta Prag. These partnerships underline Interwetten’s position of ranking among the best of the best and offering our customers the very best entertainment, which is something we have in common with our new partners.”
She also told Spain gambling news: “Football, the number-one in betting sports, has been a fixed component of our sponsoring activities from day one. Ice hockey is among the most popular sports in the Czech Republic, meaning that our sponsorship of HC Sparta Prag will represent a valuable addition to our sponsoring portfolio.”
The new sponsorship will see ads on perimeter boards and in-stadia video walls and will offer members of online casino to exchange their Club Points for VIP tickets for home games.
Sevilla Futbol Club President, Jose Del Nido, commented the deal: “Sevilla Futbol Club has shown strong growth in recent years surrounded by significant companies. These companies are also striving to grow, deploying every means possible but in particular ambition. Therefore, we are delighted to have agreed a partnership with Interwetten.com as it is an international company that, like us, has made its way up from the very bottom to achieve the greatest of successes. Moreover, it is a current market leader in European sportsbetting.”
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